An amalgamation of Physical and digital worlds
After desire to achieve anything, it’s the information that drives the innovations…
An ecosystem where physical experiences are integrated and enhanced using digital experiences.
Phygital, is a marketing and sales concept to promote the brands and businesses in which the emphasis is put on the integration of physical and digital experiences at all interaction levels to ensure a positive and personalised customer experience.
Objectives of Phygitals
Physical systems, are the systems with are developed to create phygital ecosystem using phygital devices.
Introduction of redundant and/or simultaneous interactions create a safe and intuitive experience.
Steps to develop a Physital strategy
Step 1: Integration of physical and digital metrics into customer relationship management (CRM) systems.
Step 2: Information extraction from CRMs.
Step 3: Product/service customization.
Paradigms of Phygitals