An amalgamation of Physical and digital worlds

After desire to achieve anything, it’s the information that drives the innovations…

PHYGITALS


An ecosystem where physical experiences are integrated and enhanced using digital experiences. 

Phygital, is a marketing and sales concept to promote the brands and businesses in which the emphasis is put on the integration of physical and digital experiences at all interaction levels to ensure a positive and personalised customer experience. 

Objectives of Phygitals


Attract

Development of methodologies to attract the customers.


Connect

Development of customer relationship by personalising the services.


Educate

Deliverance of the information on products and services to customers.


Transact

Achievement of transparency in product and service delivery.

Physical systems, are the systems with are developed to create phygital ecosystem using phygital devices.

Introduction of redundant and/or simultaneous interactions create a safe and intuitive experience. 

Steps to develop  a Physital strategy 

Step 1: Integration of physical and digital metrics into customer relationship management (CRM) systems.

Step 2: Information extraction from CRMs.

Step 3: Product/service customization.

Paradigms of Phygitals


Future Mobility


Future work


Industry 4.0


Cyber-security


E-sports


Next-gen access


Smart cities


Interactions


Markets


Developing world

Enablers



Big Data


Sensors


Machine learning


Analytics